Search Engine Optimization (SEO)
The Hype, The Simple Truth, The Potential...
The Hype - Hint: Don't believe the hype.
Few web subjects are as hot as search engine optimization(SEO).
"Drive scads of world wide business to your website for a tiny investment of $5000"
This is a common pitch for well paid SEO consultants. But like any boom-town, the web has attracted it's fair share of snake-oil salesmen. SEO is an important aspect of your online presence, but it's important to view SEO as a PART of your online presence, and weigh it's importance like any business investment you would make.
The Simple Truth
Search engines are constantly revising their algorithms to provide better search results. That's what keeps them in business. As such, "optimization" is a constantly moving target that can literally change overnight. The strategy that placed your site at the top of the list yesterday can put you at the bottom tomorrow. Some of the cons of the SEO involve purchasing the latest, greatest, Google-bombing techniques that work exactly as long as it takes the engineers at Google to figure out the scam...and they purchase the same software you do. Suddenly, your ranking is back in the nether regions but the SEO firm is kind enough to offer an upgrade...for a price of course...that will work exactly as long as it takes the engineers at Google to figure out the scam...and the cycle continues.
The Potential...
Don't let the previous information get you down. There are plenty of effective, legitimate ways to improve your listings with the major crawlers. It's just important to have realistic expectations. Code-Monkeys provides what we believe to be the best balance of cost and results. The marketing guys hate this but it's true: none of this is rocket science. Still, there's something to be said for experience - 20 some-odd years of collective experience in the trenches of Web Development- and we do offer SEO services based on that experience.
Tier I -
included with our Site-Simian program
This gets you on the playing field, and makes sure you have visibility by all the major Search Engines:
- Site Submission to the major Search Engines and directories
- Creation of Meta Tags and Keywords to aid in Site visibility to Search Engines
Tier II
- Assessment of your business can benefit from a more focused SEO campaign
- We'll work with you to generate effective SEO meta-keywords, titles, descriptions and content
- Specific input regarding your content and how it can attract more hits
- SEO Consult
Tier III
Tier III basically gets into the realm of trying to fool the Search Engines. Specifically, it goes beyond what we've found to be the tried and true methods of increasing your SEO visibility. We do work with a couple of businesses dedicated to this sort of SEO black magic, and can implement their solutions.
If search engine traffic is important to your business model, we can get you off on the right foot without breaking your development budget. Contact us and find out more.
